The era of digitisation has transformed and democratised the news landscape, for producers and consumers alike. But how do we best maneuver through the ever growing and complex media maze? This is the first of a three-part Argo-Note series on the shifting economic and psychological underpinnings of online media. The “Economy of Clickbait” portrays the changing laws of the media market, acknowledging the up- and downsides of the media market liberalisation. We propose policies to equip news consumers with tools that will help them grapple with the rapid emergence of online outlets and to encourage a generation of conscious news consumers. In the next two parts of this series, we will shed light on the financing structure of online media outlets and uncover the dangers of information bubbles and confirmation bias for modern democracy.